If you run a business, you may have heard of SEO. ‘Search Engine Optimization’ is perhaps the single most important factor when it comes to promoting your business online. Unfortunately, a lot of people don’t understand what it really is or how to do it at all.
What is the definition of SEO?
SEO, or search engine optimization, refers to a wide range of activities aimed at improving a site’s visibility in the search engine index. There are several popular optimization strategies, such as increasing the number of keywords on each page, adding special content targeted at specific search queries, or removing duplicate and non-essential content.
Why is it Important?
SEO is important because it can drive relevant and quality traffic to your website. If done correctly, SEO can be used to obtain a user base that finds you through natural means, without having to pay for advertisements. There are many SEO categories but generally, SEO is broken down into three main parts: organic search results, quality of organic traffic, and quantity of organic traffic.
Organic Search Results
Organic results are the unpaid listings on search engine results pages that the search engine has determined are most relevant to the user’s query. Ads make up a significant portion of many SERPs, as you can’t pay for your page to rank higher in organic search results. A page’s position for a given search query is determined by factoring in the relative importance of elements such as the page title and meta description, other links to the page, the text and links on the page itself, click history data, geographical location of visitors, behavior on previous visits, and so forth.
Quality of Traffic
For your website to succeed in the most efficient manner possible, you want high-quality visitors. High-quality SEO will maximize the relevance of your site for users and search engines alike, increasing traffic to your site and maximizing ROI. To do this make sure your site is relevant to the query. Therefore, you must understand the intent of your users and make sure they match with the content of your page.
Great content is paramount to driving quality traffic. When someone types a search query into the search engine, Google is doing its best to rank the most relevant results at the top of the page, which can mean your site if you have high-quality content on it. So when you’re writing content for a specific audience, remember that you should always write from their perspective and focus on what they want to get out of your copy.
Quantity of Traffic
Results that appear near the top of the search page are far more likely to be clicked. That’s why it’s important to use your SEO strategy to rank relevant pages as high as you can. This means you have to search for the best and most efficient ways of optimizing your website so you can rank high for relevant keywords. You should use all the tools at your to help you understand what is successful and what isn’t. We recommend starting off with the Google Search Console.
How does SEO Work?
To give you pages of search results a search engine, such as Google, uses a tool called a crawler (also referred to as a bot or spider). A crawler is software that can “crawl” through the web by following links and gathering information about each page it finds. The crawler starts from a known page and follows internal links on that site as well as external links to other sites. Then, using the content on those pages and the context of the links followed, it builds an index of all the pages on the web and how they’re related to each other in this giant database.
When a user enters their search into Google, it is able to understand complex search queries, even if they’re not expressed using correct grammar, spelling, or punctuation. It also looks at what a user has previously clicked on and searches for synonyms. It then returns a list of results that it has ranked according to their relevance to the search query. The results are ranked via an algorithm, which considers many factors, including the popularity of a page, the number and quality of links pointing to the page, the relevance of content on the page, text matches within the body of pages, and personalization.
It is important for you to learn all about what is SEO, as a strong knowledge base of it will help you better understand how people use search engines to make decisions, how they interact with your website, what they are looking for, and how they make buying decisions. With this knowledge, you can improve your marketing and boost sales across the board.