Best SEO Tools

The Best SEO Tools to help build your Business

As far as internet marketing is concerned, search engine optimization (SEO) is one of the best solutions for website owners to promote their sites. A significant number of software programs and web resources have sprung up due to the increasing need of individual business owners. And with so many options available to you, it can be tricky knowing which SEO tools are the best ones for your business.

Best SEO Tools

There is a variety of tools out there to help people optimize their websites to gain good search rankings. It doesn’t matter if you run a large site with 10,000+ pages, or if you run a small blog—optimizing your content and site structure will drive massive amounts of traffic to your website.

Below, go ahead and check out some of the best-known SEO tools and some of the lesser-known goodies.

Google Tools

Google has a wide range of free tools that help with many functions of SEO and are always a great place to start when learning.

  • Google Pagespeed Insights
    • Shows the performance of a page on both mobile and desktop devices and provides recommendations for improving its performance.
  • Google Analytics
    • Google Analytics is a powerful tool for tracking your website’s performance and identifying ways to improve your SEO strategy. 
  • Google Search Console
    • Search Console is a free platform for anyone with a website to optimize its organic presence and to monitor how Google views their site. You’ll be able to see your referring domains, mobile site performance, rich search results, as well as your most-trafficked queries and pages.
  • Google Ads Keyword Planner
    • A free tool that helps you come up with keyword ideas, and boosts your search engine ranking, as well as finding ideas for new blog posts.
  • Google Trends
    • An easy-to-use tool for generating graphs on the popularity of Google search terms and other interest topics in different geographical regions.
  • Google Alerts
    • A keyword monitor that helps you track any keyword across the sites that Google tracks such as including blogs, forums, news sites and the wider web. 
  • Google Mobile-Friendly Test
    • This generates a mobile usability report that includes a visual snapshot of how your site looks to Google’s mobile-friendly algorithms on a mobile device, as well as any mobile usability problems that it finds.

Keyword Research

Sometimes you need a little help to come up with a topic for a blog or other content pieces. And that can be a really good thing! It means you’re taking your time with developing some of your more creative projects. When you don’t know exactly where to start or you just want to see how well your ideas stack up in the larger realm, it can be helpful to use another tool. Check out some of these tools below.

  • Answer the Public
    • Any successful blog needs to contain a wide scope of items. There are many topics that people search for but don’t necessarily find information about online. This can be a great way to increase traffic to your blog, especially in the early days when you haven’t yet built an audience. Whatever kind of blog you’re running, you can use Answer the Public tool to come up with ideas for posts that will be sure to interest your readers.
  • Exploding Topics
    • This tool lets you discover ideas for new content based on topics that are—or are about to become—popular by scanning a variety of sources for news and information.
  • Keyword Surfer
    • This free Chrome extension shows search volumes for any query typed into Google. It is a great way to narrow your focus and come up with more focused ideas for the content you want to present on behalf of your business.

SERP Tools (Search Engine Results Page)

We’ll give you a quick snapshot of the effectiveness of your SEO efforts.

WordPress Plugin

With WordPress plug-ins, you can enhance your site’s overall appearance, functionality, and efficiency. More than one of the plug-ins may be installed, and if used correctly, they will enhance the experience of your site’s visitors and your workflow. You don’t need any coding skills to use these plugins on your site, so you don’t have to fret about that.

  • Yoast SEO
    • Among the many features provided by Yoast’s WordPress SEO plugin are:
    • There are many ways to improve the SEO of your posts and pages by adding unique SEO title tags and meta descriptions
    • Features that help analyze pages.
    • Integrates seamlessly with Google Search Console.


Here are some other tools that you may find helpful with additional SEO enhancements.

  • Moz Local Listing Score
    • With this tool, you can instantly see where your business is listed across top directories. It also helps you build a strong online presence, look for new opportunities to list your property on various sites, and audit the quality and accuracy of your existing location data.
  • XML Sitemaps
    • Use this tool to create an XML sitemap of your site in order to submit it to Google Search Console, which will also give Google a clue that you consider the pages in the XML sitemap to be good, quality search landing pages, worthy of indexation.
  • Whitespark’s Google Review Link Generator
    • This tool is convenient and easy when it comes to finding your business and generating your unique Google Review link. Customers can then use the short URL to leave a review for your business, which will help with future traffic and building credibility.
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