06 Sep Small Business SEO Essentials
SEO is tricky, but with the small business SEO tips below, I’m going to make that easier for you. There are two sides to small business SEO; the first is how your website is tuned, and the second is the promotion of your site. We’ll talk about both of those today.
Before we get into what you can do yourself, I want to touch on some aspects you might not be thinking about. Google cares more and more about the user’s experience (UX) on your site. Making the architecture of your site and Google’s ease of indexing it the foundation for how well you’re going to rank. Having a mobile responsive site, schema markup and proper site speed are also factors. These are areas you definitely want to consult with a developer or small business SEO specialist on.
Now that we got all of that out, let’s discuss what you can do on your own.
THIS IS A GOOD TIME FOR ME TO ADD IN; IF YOUR SITE IS ON WORDPRESS AND YOU AREN’T USING YOAST SEO FOR YOUR SMALL BUSINESS SEO… GO GET IT NOW!
Any image that you include in your posts or website need to have proper alt attributes. The alt attribute is how Google reads what you image is because, duh, Google can’t see. This should consist of keywords you have researched and selected beforehand. They should also be applicable to the content it’s in. So when I’m uploading the feature image for this post I’m using the keywords; small business seo essentials, social media and wordpress seo essentials. Please note: Google will not reward you for shoving a million keywords in. Be strategic here!
The whole point of Google (or any search engine for that matter) is to answer a user’s question with the most relevant content. Whatever you’re posting should answer the questions people looking for you would ask. Furthermore, it should do so with quality. I truly believe small business SEO seems some overwhelming because people miss this key concept: You have to write for humans for a computer system to see you. So often my clients come in consumed with Google, Google, Google, but all Google cares about is the human who is using it.
The more content you can provide the better. But it doesn’t make sense to just repeat the content. It’s much better to link to the content and provide further reading for the user. I did this above when I linked Yoast SEO, but it’s even better when you can link to your content. You’ll see an example of this when I talk about social media’s relevancy to this convo in a minute (jk, see how I did that?).
Got your comments turned off? Then you can bet Google is not ranking you as high as it could. When you allow engagement in your posts, Google sees you’re provided content your users like. More than anything, it tells Google your users are staying to read what you’re saying. If you’re worried about spam comments, there are plenty of plugins that help with this.
Alright, we’ve covered some basics of what you can do to the on page SEO. Now let’s talk about the off page aspect.
This is hands down the easiest way to increase visibility to your website. It’s important to be where your customers are and creating engagement. This is a great customer service tool as well! Read more about this here.
There’s a lot to consider for small business SEO and Google is constantly changing it’s ways. If you continue to think about your customer first, odds are you’re doing everything you should for SEO.