Know The Difference Between UX & UI And Why It Matters

In the past few years, there’s been a lot of emphasis on UX and UI in the business realm, many people tend to combine these aspects of web design into one entity. And while they’re certainly related, they have distinct differences that are important to understand.

UX is the shorthand way of referring to the user’s experience.

UX designers have a wide scope and higher-level view of the entire project. They’re focused on the users and how they feel when it comes to the functionality of a website’s design, as well as aspects of branding, design, usability, and functionality. They look at the larger picture of how a user will intuitively interact with a product or service, as well as what your product or service needs to achieve for the consumers.

UI is the shorthand term for User Interface.

UI designers are primarily focused on how a website looks in connection with how it feels. The interface includes the commands and/or menus that a user will need to navigate the site, and it includes an emphasis on aesthetics. The person focused on UI is going to carefully consider items like readable font styles, color schemes, and the website’s design theme—all the small but meaningful details that a user needs to easily move about the website.

Of course, there needs to be a clear connection between the functionality of a website and the customer-facing design. 

Why is UX/UI so important?

A user-friendly experience sets the tone for how a customer perceives your business. If navigating a website feels chaotic, unclear, or counterintuitive, no customer is going to stick around. They’re just going to exit out of the site and look for a business that offers something easier to use—and can you blame them?

While you may have a fantastic product or service, none of that matters if your customers can’t find it on your site. That’s why UX/UI design is all about attracting potential customers and making it easy for them to learn about a business and make a purchase. The ease of experience a customer has is going to be the impression they walk away with, and you want it to be a good one.

Efforts in UX/UI are also incredibly important for SEO reasons. Part of the job of UX/UI designers is creating a website with language that boosts your SEO. For example, UX/UI designers know which labels to use when creating your buttons so that the customer not only has an easy time navigating but also uses keywords that trigger the call-to-action. 

Another feature of strong UX/UI is how quick and functional your website is. With fast loading time on each web page, your SEO boosts. This is largely due to media moguls like Google tracking your average load-time as they calculate your ranking.

Embodying the user

Testing the functionality and friendliness of your website needs to be a priority so that you can turn browsers into customers.  

So, when you begin creating an app or website for your business, consider the customer first. What are their goals? How much information are they already familiar with? What do they need to see first? All of these questions play into the larger need to test your website, products, and services.

The average user spends less than 10 seconds on a website, so it’s crucial to make those seconds count. It’s insanely easy to lose a visitor’s interest if you haven’t taken the time to necessary work out the flow that works for the website.

One way to test is with usability testing. This involves watching the users interact with your product to see what’s working well and areas where someone may get stuck. You can take real-time notes to make adjustments later on.

Another way to test is through A/B testing, which is essentially just using two variations of your web page to find out which one is more successful at achieving your goals—like having a customer sign up for the newsletter or even having them make a purchase. With A/B testing, people use the same content on the web pages but will adjust details like text style, font size, button color, or the position of bodies of text and images on the page.

Companies are investing in UX/UI more than ever before. These designers have the strongest skills when it comes to developing an intuitive flow for an optimal user experience, and they’re committed to the established design principles. With a friendly interface and overall usability, your website will entice customers to buy from you and recommend you to others. 

If you want your site to stand out, it’s essential that you work with a talented designer who can create an experience that will keep people on your pages, build trust in your brand, encourage interaction, and lead to conversions—because, in a world of so many options and everything at the customer’s fingertips, you want your website to be the choice your customer makes.

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