07 Apr Is it time to redesign your website?
It isn’t always easy to know (or admit) that your website isn’t living up to its full potential. Maybe it isn’t attracting and speaking to your ideal client. Maybe it’s missing functionality to help automate your business. But if you find yourself answering yes to the below statements, then chances are it’s time to redesign your website.
While you might replace your technology every year or so to keep it updated (ahem latest iPhone), you probably haven’t done the same for your website. And even though the thought of having to update it again, or even begin to do so in the first place, might seem daunting; not doing it causes your business more headaches and nightmares.
So don’t wait, check out the 8 ways to know if it’s time to redesign your website, and just in case, make sure to take our free quiz, Is It Time To Redesign Your Website? to find out!
1. Your website is on a limited platform (like Weebly, Wix, or GoDaddy)
Clients come to me all the time from platforms like Weebly, Wix, or GoDaddy; and they all complain about the same issues. “My website is slow.” “My website limits what I can do.” “My website doesn’t show up on Google”.
Unfortunately, these platforms might be easy to create a website on, but they severely limit what you can do on your website. As well as hinder your search engine optimization, and often lead business owners to banging their head against the wall when it comes time to touching their website. Instead, platforms like WordPress or even SquareSpace (although slightly more limiting) allow you to have control over your design, functionality, and optimization.
2. Your website does not reflect your brand
Your brand has evolved, from the products or services you offer, to the exact target audience you’re speaking to, or you’ve updated your logo and business name. But if your website hasn’t evolved with it, then it’s going to send the wrong message to potential clients who land there. Not sure if your website doesn’t reflect your brand? Check out my blog post “Is It Time To Rebrand?“
Proper branding should be cohesive. The colors, fonts, images, copy, and messaging should match no matter where your client finds you. Including your website, social media, business cards, and any other marketing collateral. This helps build authority and trust with your audience, and failing to do this means your website visitors probably won’t remember you.
3. Your website is outdated
If you haven’t updated your website in the last year, chances are it’s outdated. Design trends change every 3 or so years and it’s easy to spot a website that hasn’t kept up with it. Besides the design, not keeping your theme or plugins updated can lead to security vulnerabilities and broken features. Keeping your website updated and new content added also helps keep it relevant to visitors and on search engines.
4. Your website isn’t mobile friendly
Majority of website visitors are coming from a mobile device, and this number is only increasing. That means your website needs to first consider mobile users and their experience, then non-mobile users. When your website fails to work on mobile devices, or is too clunky, it immediately turns these users away.
5. Your website isn’t optimized for search engines
If your website isn’t showing up well on search engines, you can almost best it’s time for a redesign and fresh copy. In order to optimize your website for search engines, you need to have combination of on-page SEO (search engine optimization) and website optimization. On-page SEO tells search engines what type of information your website (and business) is providing. It considers things like your meta description, title tags, keywords, image optimization, and external links. At the same time, you need website optimization to ensure your page speed, load times, and security are running at their best. All things that search engines consider when ranking your website.
6. You website doesn’t generate leads
If you don’t have a call to action (CTA) to lead your users through your website, or have any of the issues above then you likely aren’t getting leads from your website. You owe it to yourself and your business to redesign your website and how your website helps generate revenue. You only have about 5 seconds at max to capture someone’s attention, and your CTA should be one of the first things that does that. Don’t make it hard for a potential client to buy or book.
Still not sure if it’s time to redesign your website? Make sure to take our free quiz, Is It Time To Redesign Your Website?
7. Your website lacks features your business needs
Do you need a store? Use a certain booking app? A payment processor? Can’t embed forms from your client management system (i.e. Dubsado)? A proper website will allow you to integrate the features your business needs not only to be automated, but to help you grow. It’s what allows your website to make you money while you sleep. If you find yourself needing your website to do more for your business then it’s definitely time to redesign.
8. Your website navigation does not make sense
Did you change your page titles to be cutesy? What about a ton of links and drop down menus? It may have sounded like a good idea but chances are website visitors don’t know what (or where) the pages are and end up feeling confused (or worse, leaving), Not only does it frustrate visitors, it also confuses search engines, which in turn affects how well your website ranks on them. It’s not worth the risk to have a unique or clever navigation. Save the creativity for the design and content. Instead make it easy for prospective clients to navigate your website, find the information they’re looking for, and follow the sales funnel you’ve laid out.
Well there you have it. If you found yourself saying, “hey that’s me” to at least one of these, then it’s definitely time to redesign your website. Make sure to take the free quiz too and get your answer immediately, along with tips on what to do next.