Content Marketing Strategy

A lot people think that content marketing is only for large companies with established brands, but that’s just not true. The need for content grows with every step you take while building your business. Content marketing is a business strategy where you create and share valuable content with your prospects and customers. It gives you a chance to connect with your audience, build trust, and become a source of valuable information.

The most important thing you need to know about is that it’s not just conveying information to your audience. With content marketing, you’re not just telling people what you do; you’re telling them why they should care about what you do. You create content so they remember your name. This means your content provides value, education about your products/services, or entertains them.

You need to give them something they seek – valuable information, entertainment, knowledge, so they’ll be happy to share it with their friends and colleagues. This builds trust with your prospects and customers because they can know the information is accurate and truthful. They trust that you won’t try to trick them into buying something they don’t need or want. They trust that the quality of the information is good enough for them to keep coming back for more in the future. And best of all, they trust that if they tell their friends about useful information from your site or blog it will be accurate and honest.

Here are the top ways a content marketing strategy can help grow your business.

Search engine optimization

SEO is an important aspect of your content because it makes it easier for search engines to find your website.  “Content is king” is a cliche, but it holds up. Search engines judge the importance and relevance of websites by how much relevant, high-quality content they have. So the more content you have, the better your website looks to search engines.

Establishes Trust

Your content provides value to not just the bots that index your website but for the humans who read it too.  The most important rule about writing content for your website is that it should be useful and consumable, it needs to meet the needs of your audience.  Content is about how your site makes you feel. It’s about how you look, sound, and act. It determines whether your audience thinks you can help them, or whether they trust you to solve their problems.

Develops Your Brand

Content marketing positions you as a key player in your market and by extension makes it easier for people to find your business.  Over time as you build upon the content you create it will help put your business everywhere in your industry.  Mindful content creation gets shared on social media and generates conversation as well as ranking you in the search engine.  This repetition helps with retention and awareness.

Attracts Leads

The content you share on your social media profiles, on your website, and in your newsletter is part of your company’s marketing. It’s a way to get your message across, to communicate the benefits of your products or your services.  Having quality content on your website will help you reach a larger audience and generate quality leads.

Social Media Sharing

A content marketing strategy allows you to increase your social media followers across channels. The more social media users read your content, the more likely they are to share it.  This in turn helps grow your following and build an audience.

HOW TO create a successful content marketing campaign.

If content marketing is something you’re thinking about adding to your digital marketing strategy, here are our three top tips to help you create a successful content marketing campaign.

1. Focus on Quality – When you create a content marketing campaign, include only the highest quality content. Not only will this help you build brand awareness, it will also help you attract leads.
2. Be Consistent – Content marketing is more than just creating one blog post or one video. To fully leverage content marketing, you have to commit to a consistent content marketing schedule.
3. Measure Results – By periodically checking the results of your content marketing activities, you can identify which content is receiving the greatest response and use that information to improve your content marketing strategy.

Your content marketing strategy can be powerful. You can use it to develop an ongoing relationship with your audience that allows them to feel like they are receiving something valuable from you each time they access your website.  Remember content isn’t about creating lots of ‘content’ to fill up the pages of your website; It’s about providing good quality content to attract your target audience and develop an ongoing relationship with them.

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